The GMC Sierra 1500 stands as one of the most capable and advanced trucks in its class, offering the perfect blend of performance, technology, and versatility. At Southwest GMC of Lawton, we proudly showcase the Sierra 1500, designed to meet the needs of truck enthusiasts who require power without compromising on comfort. Whether you need a truck for heavy-duty work or a refined vehicle for daily drives, the 2024 GMC Sierra 1500 is ready for any challenge you throw its way.
Unmatched Performance and Capability
The 2024 GMC Sierra 1500 delivers incredible power and capability, whether you’re towing heavy loads or tackling off-road terrain. With a range of advanced engine options, the Sierra 1500 can adapt to your driving style and workload.
- Engine Choices for Every Task: The Sierra 1500 comes with a variety of powertrains, including the durable 2.7L Turbo High-Output engine and the mighty 6.2L V8. Each engine offers a perfect balance of power, torque, and efficiency, ensuring that the Sierra is capable of handling even the toughest jobs.
- Best-in-Class Towing: The Sierra 1500 boasts impressive towing capability, thanks to its advanced trailering technology and power-packed engines. Whether you’re towing equipment, trailers, or recreational vehicles, the ProGrade™ Trailering System provides confidence with features like Trailer Sway Control, Hill Start Assist, and available Transparent Trailer View for superior visibility and control.
- Available Off-Road Performance: For drivers who crave adventure off the beaten path, the AT4 and AT4X trims are designed to handle rugged terrains with ease. Featuring enhanced suspension, skid plates, and GMC’s MultiPro™ Tailgate, the Sierra 1500 is built for both extreme off-road excursions and smooth city driving.

Bold Exterior and Tailgate Innovation
The GMC Sierra 1500 makes a statement with its bold, rugged design and innovative features that enhance both functionality and style.
- Distinctive Exterior Styling: From its signature grille to the sculpted body lines, the Sierra 1500 stands out with its aggressive yet refined appearance. Available features like LED headlamps and chrome accents further elevate its premium look, while ensuring optimal visibility in any condition.
- MultiPro™ Tailgate: One of the standout features of the Sierra 1500 is the MultiPro™ Tailgate, which offers six unique configurations for enhanced loading, unloading, and access. Whether you’re using the tailgate’s Kicker Audio System during a tailgate party or utilizing the load-stop function for secure hauling, this innovative feature adds a layer of practicality that other trucks simply can’t match.
- Durable Bed Options: The CarbonPro™ Bed is engineered for maximum durability, making it highly resistant to dents, scratches, and corrosion. Paired with available LED lighting, multiple cargo tie-downs, and an available 120-volt outlet, the Sierra’s bed is built to handle any job with ease.
Cutting-Edge Technology Inside and Out
The 2024 GMC Sierra 1500 comes loaded with advanced technology that makes every drive more connected, convenient, and safe. From its state-of-the-art infotainment system to cutting-edge driver-assistance features, the Sierra ensures that both work and play are enhanced by modern innovation.
- Infotainment and Connectivity: Inside the cabin, the Sierra offers an intuitive 13.4-inch diagonal touchscreen that supports Apple CarPlay®, Android Auto™, and available Google Built-In. The interface is designed for seamless connectivity, allowing you to access your favorite apps, music, and navigation tools with ease.
- Premium Sound and Comfort: For those who demand a premium audio experience, the Sierra’s available Bose® Premium Sound System delivers concert-quality audio throughout the cabin. The Sierra 1500 also offers heated and ventilated seats, a heated steering wheel, and luxurious interior materials that provide both comfort and sophistication for long drives or tough workdays.
- Safety and Driver Assistance: The GMC Sierra 1500 is equipped with GMC Pro Safety, a suite of driver-assistance technologies that include Forward Collision Alert, Lane Keep Assist, and Automatic Emergency Braking. For added security, available features such as Adaptive Cruise Control and Rear Cross Traffic Alert provide an extra layer of protection, ensuring that both driver and passengers are safe on every journey.
Spacious and Luxurious Interior
The GMC Sierra 1500 offers a spacious and luxurious interior, combining the functionality of a work truck with the comfort of a premium vehicle.
- Refined Cabin Design: With upscale materials like leather seating, real wood accents, and premium stitching, the Sierra 1500 offers an interior that rivals luxury sedans. Every detail is crafted for comfort and durability, creating a sophisticated yet rugged environment.
- Ample Passenger Space: Whether you’re hauling a crew to a job site or taking the family on a road trip, the Sierra 1500 provides generous legroom and headroom for all passengers. Available power-sliding rear windows and dual-zone climate control ensure that everyone stays comfortable, no matter the destination.
- Smart Storage Solutions: From hidden compartments to under-seat storage, the Sierra 1500 is designed to maximize interior space without sacrificing style. You’ll find plenty of room for tools, gear, or personal items, making the cabin as practical as it is luxurious.
At Southwest GMC of Lawton, we invite you to experience the strength, versatility, and innovation of the 2024 GMC Sierra 1500. Whether you need a dependable work truck or a premium SUV alternative, the Sierra 1500 delivers on all fronts. Visit us today to explore the latest features and schedule a test drive to see why the Sierra continues to set the standard in full-size trucks.

